05 December 2006

Search Engine Optimization - SEO or Pay Per Click- PPC Part 2

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

There are basically two options available to you, SEO or PPC. These two are probably the most desirable strategic alternatives for search engine marketing.

SEO - Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest. Previous Post
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