01 December 2006

Search Engine Optimisation

Search engine optimization (SEO) is the method used to attract targeted visitors to your website or blog via natural or 'organic' listings in search engines. Unless you are going to spend a fortune on Pay Per Click advertising, you need to make search engine optimisation a key part of your website promotion strategy. This means everything you write for your site or blog needs to conform to search engine optimization principles. An optimized web page will include a properly formatted set of metatags and web copy containing your keyword phrases in correct proportions to the overall text length. Done properly, Search Engine Optimization is an effective long term marketing strategy.
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