Linking strategy

Linking strategy is an important part of search engine optimization, and Google takes quality links into account in its algorithm so any webmaster or blog needs to consider increasing link popularity. Sites with a high number of inbound links will rank higher in organic search results, so these web pages will receive more search engine traffic to their sites. Inbound links mean that other webmasters consider your site important enough to place a link to you on their web pages. The more relevant the site's theme, the better. It also helps if the text in the link(anchor text) contains your key words. This linking strategy will also pay off with the other search engines too, so it is worth putting some effort in , to increase link popularity.