The number one challenge for any website owner is how to increase link popularity for their website. Good inbound links to your website are important for a number of reasons. The algorithms used by the major search engines take a website's link popularity into account when deciding on the page rank and Search Engine position for the chosen key words. They will then send the highest number of visitors (website traffic) to the sites that score highest. You do not need to understand all the details of the algorithm, and they are not made public in any case. All you need to understand that actions to increase link popularity for your website should always be a major priority.